Mobile App is Smooth Sailing for Princess Cruises chiefmarketer.com

Some notes from a talk I gave recently at Acquia Engage 2015. Short talk, but a great group.

The Princess@Sea app first launched on one ship in 2013, the Royal Princess, and will be available on all 17 ships in the Princess fleet by the end of the year, said Nate Craddock, project lead and architect for Princess@Sea product team, speaking at Acquia Engage in Boston last week.

/ Technology · Princess Cruises · Princess@Sea

Princess Cruises Releasing Free Messaging App cruisefever.net

Another benefit of having a web based platform - no need to download an app and not limited to a small selection of platforms.

Guest who do not download the app will still be able to send messages to other passengers using Princess@Sea, the award winning app that debuted on the Royal Princess.  Princess@Sea allows guests to view the day’s events and activities, their stateroom account, restaurant menus, and other information about their cruise from any smartphone, tablet, or computer.

/ Technology · Princess Cruises · Princess@Sea

DrupalEasy Podcast 130: No Karaoke drupaleasy.com

Fun discussion about Content Management, what we're doing at Princess with Drupal and so on.  I also do sing karaoke...

Nate Craddock (nate_craddock) Subbu Hariharan (subru77), and Hillary Neaf (nektir) from Princess Cruises join Ted Bowman and Mike Anello to talk about Princess Cruises’ use of Drupal both on and off-shore. We also cover five stories, five picks of the week, and five questions!

/ Technology · Princess Cruises · Princess@Sea
/ Fun

650-Gold - Everybody is Buying Gold - Commercial 1

Local television advertising has a way of lodging itself in your memory and staying there long after you have any reason to think about it. 650-Gold ran spots like this one during the height of the cash-for-gold boom, when the price kept climbing and every other strip mall had somebody willing to weigh your old jewelry.

This is the first of them. There is not much to say about the ad itself, which is short and does exactly what it sets out to do. I am putting it here because nobody else seemed to be, and because I would rather it exist somewhere other than in my head.

650-Gold · Commercial · My Videos
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/ Fun

650-Gold - Everybody is Buying Gold - Commercial 2

Second of the spots for 650-Gold. The premise is not subtle, and it isn't meant to be: everybody is buying gold, gold is worth more than it used to be, and here is the number to call. A commercial this short leaves no room for nuance, so the pitch is the whole thing.

What I like about making these is the constraint. One idea, one line worth repeating, a hard cutoff, and anything that doesn't serve the sell has to go. Below is the finished commercial, with a few notes on what changed between the first one and this one.

650-Gold · Commercial · My Videos
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